About Evy Lyons
I'm a builder of brands, teams and muscles.
I stumbled into marketing and grew to love this profession for its potential to inspire change. Marketers tap into our deepest desires and shape societal norms. It's a power that has been misused by the fitness industry–confusing the hell out of everyone trying to look good and feel great. It's my dream that everyone has access to BS-free knowledge, tools, and support to pursue strength as effectively as the world's top athletes.
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